The vision
Founded by two sisters, ÉCHARPEZ was born from a shared vision of reimagining modest wear through a more refined and couture-inspired lens.
Blending Dr. AK's creative vision with Faiza's appreciation for timeless everyday elegance, the house slowly evolved into what it is today — where Middle Eastern abaya wear meets the sophistication of French couture.
Dr. Asma khan
Founder & Creative Director
Founder and Creative Director of ÉCHARPEZ, Dr. Asma Khan envisioned a modern abaya house where Middle Eastern elegance meets the sophistication of French couture.
After years of quietly refining the concept while pursuing medicine, she finally brought the vision to life — building ÉCHARPEZ brick by brick with intention, creativity, and detail at its core.
ECHARPEZ is not a brand that was created overnight, but a result of years of dreaming, refining, and building — slowly transformed into the house it was always meant to become.
Faiza Khan
Co-Founder & Brand Director
A housewife and mother of three, Faiza has worn abayas through every stage of her life — making her connection to modest fashion deeply personal.While raising her children, she often dreamed of creating something for herself — something elegant, meaningful, and lasting.
With the support of her husband and alongside Dr. Asma Khan, that vision slowly found its place.Her love for timeless modest wear naturally aligned with Dr. Asma Khan couture-inspired vision, and together, ÉCHARPEZ became the house it is today — balancing everyday elegance with elevated refinement.